Skip to content

Performance ad agency in Jakarta and Bali

Bringing users closer, one click at a time.

Create your own blue ocean by going digital.

See results

The problem isn't the budget. It's the optimisation underneath.

Most ad accounts don't need more money. They need clean tracking, sharper creative and someone optimising them every single week. That's the part we take off your hands.

  • 20B+

    IDR in ad spend managed

    Planned, launched and optimised across Meta, TikTok and Google.

  • 10+

    Industries served

    Every account starts by learning how your customers actually buy.

  • 5x+

    Average ROAS

    Average return on ad spend across the accounts we manage.

Trusted by growing brands across Indonesia

  • Senja Roastery
  • Teduh Villas
  • nusa living
  • Sari Skin Lab
  • Kelana Travel
  • Batik Halus
  • Padi & Co.
  • Rumah Rasa
  • Bumi Active
  • Laut Biru Dive
About us

A performance team that treats your budget like its own.

Skipjack Digital is a performance advertising agency based in Jakarta and Bali. We plan, launch and optimise campaigns on Meta, TikTok and Google for business owners who want every rupiah tied to a result they can measure.

Like the skipjack tuna we're named after, we move fast and keep swimming in open water: testing, learning and scaling what works while others wait for perfect conditions.

  • Strategy built around your margins, not vanity metrics
  • Creative testing on every campaign we run
  • Plain-language reporting you can act on
See how we work

Campaign performance

Sample account

Last 30 days

Revenue from ads

Rp 691M

+38% vs last period
ROAS
5.4x
Up 18%
CTR
2.8%
Up 0.4 pts
CPA
Rp 42K
Down 23%
Spend by platformRp 128M
  • Meta46%
  • TikTok32%
  • Google22%
Sample campaign dashboard: Rp 691 million in revenue from Rp 128 million of ad spend over 30 days, a 5.4x return on ad spend.
Services

Three channels. One goal: profitable growth.

We specialise in the platforms where your customers spend their time, and run them as one connected system instead of three separate campaigns.

Facebook and Instagram

Meta Ads

Reach the right people on Facebook and Instagram with full-funnel campaigns, built on creative testing and conversion tracking you can trust.

  • Advantage+ campaigns
  • Creative testing
  • Conversions API
  • Retargeting
Short-form video

TikTok Ads

Thumb-stopping, native-feeling video that turns scrollers into customers, from Spark Ads with real creators to shop campaigns that sell straight from the feed.

  • Spark Ads
  • Creator content
  • Shop campaigns
  • Video creative
Process

From first audit to full speed, in four clear steps.

No black boxes. You see the plan, the progress and the numbers at every step, explained in plain language.

  1. Step 01

    Audit

    We dig into your ad accounts, tracking and funnel to find where budget is leaking and where the quick wins are.

    Account health report

  2. Step 02

    Strategy

    We map the right mix of Meta, TikTok and Google to your goals, margins and audience, with a clear target for every channel.

    Channel and budget plan

  3. Step 03

    Launch

    Campaigns, creative and conversion tracking go live, structured so we learn fast and can scale what works.

    Campaigns live and tracked

  4. Step 04

    Optimise

    We test, cut and scale every week, and report results in plain language so you always know what your spend is doing.

    Weekly optimisation and reporting

Results

Growth you can see, month after month.

We optimise for revenue and profit, not vanity metrics. Every account gets a clear target, weekly optimisation and reporting in plain language.

Return on ad spend

Example account, first 12 months

Launch1.4xMonth 125.8x
Example of return on ad spend growing from 1.4x at launch to 5.8x after 12 months of optimisation.

  • Boutique villa group

    Bali

    3.2x

    more direct bookings within six months

    • Meta Ads
    • Google Ads

  • Skincare brand

    Jakarta

    6.4x

    return on ad spend across TikTok and Meta

    • TikTok Ads
    • Meta Ads

  • Property developer

    Jakarta

    −41%

    lower cost per qualified lead

    • Google Ads
    • Meta Ads
FAQ

Questions business owners ask us.

Straight answers about budgets, platforms and results. If yours is not here, ask us directly.

It depends on your margins, your market and how quickly you want to learn. We usually recommend a focused test budget on one or two platforms, enough to gather clear data within two to four weeks, then scaling what works. In your free audit we'll suggest a starting budget based on your numbers.

Free ad audit

Create your own blue ocean.

Tell us where you are today. We'll review your ad accounts and show you exactly where your spend can work harder, at no cost.

  • Account and tracking review
  • A clear list of quick wins
  • No cost, no obligation